NOVA Magazine, Australia's Holistic Journal
NOVA Magazine, Australia's Holistic Journal
This Issue: Ethics
ARTICLE:
A Guiding Star
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Lisette Kaleveld explores the growing momentum towards putting business on a solid ethical footing

What constitutes an ethical life? Aristotle, Rawls, Mills and Kant aren't the only great minds to have pondered the question. And yet we still don't have a fail-proof manual on how to live well.

In June this year, the Vatican reviewed the Ten Commandments and found them somewhat lacking.

The addition of a Decalogue for the Environment showed us that sometimes, even God's commandments - those rules written in stone and ratified by the Bible - need questioning and re-interpretation in context.

Now, as the corporation replaces religion and government as the most powerful public institution of our time (as is widely believed), are business ethics also facing increased scrutiny and revision?

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NOVA Editor, Margaret EvansAre you a "glass half empty" or a "glass half full" type of person? As a NOVA reader, I'd suggest more the latter.

Even so, there's been plenty to test that optimistic spirit in the last few weeks - everything from rising petrol and food prices, to the Garnaut report card on climate change we just have to face up to, like it or not, and now the spectacle of a Green Olympics which tests the ideal of environmental responsibility to Olympian extremes!

Yes indeed, ethics is very much to the fore in our lives wherever we look these days. But rather than wring our hands and say, "It's all too much" - and I, just like you, have felt a little overwhelmed this past month - maybe we need to take a different view altogether.

Clearly, governments of all hues have let us all down very badly. No matter! Increasingly, individuals like you and I are making key life changing decisions for ourselves - in the food we eat or don't eat, our holistic approach to maintaining good health...

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by Nova Editor, Margaret Evans

Article: See Clearly
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As we face the challenges of our Earth Century, Adrian Glamorgan urges a spirit of conscious enquiry

Ever bought something you desired instead of just needed? The art and science that capitalises on our instinctual and unconscious desires as unsustainable mass consumers emerged with an American, Edward Louis Bernays (1891-1995), Sigmund Freud's nephew no less. Bernays took the psychoanalytic theories of his famous Viennese uncle and applied them to politics and advertising, simultaneously inventing the shadowy occupation of public relations.

If you've ever wondered why we keep on buying things we don't really need, or expect satisfaction from each purchase yet immediately hanker for the next thing, look to Bernays for some ready answers. Eddie Bernays' "engineering of consent," involved all kinds of ventures that delved deep into our unconscious.

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