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NOVA Online Holistic Directory |
 Lisette
Kaleveld explores the growing momentum towards
putting business on a solid ethical footing
What constitutes an ethical life? Aristotle,
Rawls, Mills and Kant aren't the only great minds
to have pondered the question. And yet we still
don't have a fail-proof manual on how to live
well.
In June this year, the Vatican reviewed the Ten
Commandments and found them somewhat lacking.
The addition of a Decalogue for the Environment
showed us that sometimes, even God's commandments
- those rules written in stone and ratified by
the Bible - need questioning and re-interpretation
in context.
Now, as the corporation replaces religion and
government as the most powerful public institution
of our time (as is widely believed), are business
ethics also facing increased scrutiny and revision?
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 Are
you a "glass half empty" or a "glass
half full" type of person? As a NOVA reader,
I'd suggest more the latter.
Even so, there's been plenty to test that optimistic
spirit in the last few weeks - everything from
rising petrol and food prices, to the Garnaut
report card on climate change we just have to
face up to, like it or not, and now the spectacle
of a Green Olympics which tests the ideal of environmental
responsibility to Olympian extremes!
Yes indeed, ethics is very much to the fore
in our lives wherever we look these days. But
rather than wring our hands and say, "It's
all too much" - and I, just like you, have
felt a little overwhelmed this past month - maybe
we need to take a different view altogether.
Clearly, governments of all hues have let us
all down very badly. No matter! Increasingly,
individuals like you and I are making key life
changing decisions for ourselves - in the food
we eat or don't eat, our holistic approach to
maintaining good health...
>>
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by Nova Editor, Margaret
Evans |
|  As
we face the challenges of our Earth Century, Adrian
Glamorgan urges a spirit of conscious enquiry
Ever bought something you desired instead of
just needed? The art and science that capitalises
on our instinctual and unconscious desires as
unsustainable mass consumers emerged with an American,
Edward Louis Bernays (1891-1995), Sigmund Freud's
nephew no less. Bernays took the psychoanalytic
theories of his famous Viennese uncle and applied
them to politics and advertising, simultaneously
inventing the shadowy occupation of public relations.
If you've ever wondered why we keep on buying
things we don't really need, or expect satisfaction
from each purchase yet immediately hanker for
the next thing, look to Bernays for some ready
answers. Eddie Bernays' "engineering of consent,"
involved all kinds of ventures that delved deep
into our unconscious.
>
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